50 Local SEO Wins for Private Practice Hidden in the Three Best Rated UK Checklist

If you're in private practice and trying to grow online, you know you should get reviews, get listed on google map, and get a website.

but there are more things if you want to get your SEO foundation right.

Three Best Rated (TBR) UK 50-point checklists is a great template for a good SEO foundation

Even if TBR doesn’t always rank for relevant searches like “best OBGYN specialist in Manchester” or “top therapists in London”, the work you put in to qualify for the list will:

• Strengthen your online presence
• Build trust with clients who do find you
• Make your practice easier to discover across search, directories, and referrals

Faith at Fenn Digital is open for a chat on how to grow your practice with website and SEO

What is the Three Best Rated UK?

ThreeBestRated is a UK-based website that lists the top three providers in a given profession and town, from dentists to therapists to private GPs.

You can manually submit your website for listing, but they don't accept sponsored listings.

You are picked based on a manual 50-point inspection that considers factors such as your website quality, reviews, credentials, and consistency across platforms.

It’s not a magic traffic source but a smart credibility signal.
And if your practice meets these criteria, your SEO gets better almost by default.

What’s in the 50-Point Check?

Here’s what they look for, grouped into practical areas you can work on within 90 days.

Reviews & Reputation

• 5–10 recent Google reviews
  
• Star rating of 4.5+
  
• Testimonials on your site
  
• Listings on platforms like Doctify or TopDoctors
  
• No public complaints or review disputes
  

Website & User Experience

• Fast-loading and mobile-friendly
  
• Clear service pages (what you offer, who you help)
  
• A booking/enquiry form that works
  
• SSL secured (HTTPS)
  
• Easy-to-navigate design
  

Google & SEO Basics

• Claimed and updated Google Business Profile
  
• Accurate location and contact info across the web
  
• Basic keyword use (e.g. “private OBGYN in London”)
  
• No broken links
  
• Active and updated social media
  

Trust & Transparency

• Membership in a body like GMC, BACP, or RCOG
  
• Awards or recognitions (if any)
  
• Bio or About page with credentials
  
• Visible privacy/cookie policy
  
• Up-to-date opening hours
  

Why This Helps Even If You Don’t Get Listed

Working toward a Three Best Rated UK listing gives your practice a solid audit to follow, and most of it doubles as smart SEO.

Even if you don’t get picked right away, you will walk away with:

• More client reviews
  
• A faster, clearer website
  
• Better visibility in local search
  
• A cleaner and more trustworthy online presence
  

This isn’t just about getting on one directory. It’s about showing up stronger across the board.

Preparing Your Practice for a Three Best Rated UK Listing

You're likely halfway there if you already have a website and Google profile.

The other things, like asking for reviews, updating your info, and improving your content, can be done in 3 months.

Here’s what I recommend:

1. Start asking for reviews (build it into your workflow)
   
2. Review your website (speed, clarity, contact details)
   
3. Update your listings (Google, directories, socials)
   
4. Add trust elements (bios, testimonials, memberships)
   

If you're not sure where to begin or how to measure progress, book a free strategy session with me at a time that works for you.

Want Help Getting Your SEO Foundations in Place?

I help private healthcare professionals, such as OBGYNs, respiratory consultants, and therapists, set up a website that helps them attract the right clients

If you want a second set of eyes on your website, or you want to optimise your website using the 50-point check, book a free strategy session or contact me on LinkedIn

👉 Book your free SEO call here